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Nickelodeon Encourages Kids to Be Active and Healthy/Announces October 1 Blackout

Nickelodeon and Nick Jr. are conducting an on-air campaign this summer to encourage kids to get up and be active.

Nickelodeon will air a series of on-air “Let’s Just Play” spots throughout the summer, emphasizing the importance of play. All feature original music, developed exclusively for the “Let’s Just Play” campaign. The spots will air several times per week on Nickelodeon from now through August.

Nick Jr. will host “Power Play Summer,” with LazyTown‘s heroine, Stephanie. In the segments, Stephanie — joined by her LazyTown friends Sportacus, Ziggy and Pixel; Nick Jr. host Piper; and real kids — encourages viewers to move the Nick Jr. “Power Play Meter,” an on-screen meter that measures the activity level of preschoolers at home. The “Power Play Meter” is also featured in the lower-left corner during regular Nick Jr. programming to continuously encourage kids to keep active while watching TV.

On October 1, 2005, Nickelodeon will culminate the summer-long on-air campaign with the second annual Worldwide Day of Play and by going off the air for three hours. The network will pre-empt regularly scheduled programming with full-screen images showing kids playing, a Worldwide Day of Play logo, and messages encouraging kids to be active and to engage in physical play.

[Source: PR Newswire]

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