MTV, Midway Games Enter Gaming Relationship

MTV has formed a relationship with Midway Games Inc. to market and jointly sell in-game advertising and collaborate on soundtrack development for three upcoming games. Under the terms of the deal, MTV is able to participate in a royalty sharing structure.

The first title shipping under the deal is expected to debut this holiday season, with the other two games to be announced at a later date.

[Source: PR Newswire]

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