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Mattel Acquires "One Piece" Toy License from 4Kids Entertainment

4Kids Entertainment, Inc. and Toei Animation have announced a multi-year licensing agreement with Mattel, Inc. Under the terms of the agreement, Mattel will serve as master toy licensee for One Piece. The license grants Mattel the exclusive rights for a full range of products including action figures, play sets, role-play items, games, and puzzles.

The initial launch of One Piece toys is scheduled to be available at U.S. and Canadian retailers by December 2005.

[Source: Business Wire]

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