"Little Einsteins" Comes to Playhouse Disney in October
Disney’s Little Einsteins, an innovative new TV series focused on sparking curiosity through exploration, will premiere in October during the daily Playhouse Disney programming block on Disney Channel. The series, and a Disney DVD/video release in August, will build on the cachet of the #1 infant/preschool brand Baby Einstein and will anchor the emergence of a new preschool franchise from The Baby Einstein Company.
The Little Einsteins series builds on the experiences of the Baby Einstein brand and will provide preschoolers with new ways to hear and see music and art. In each episode, the characters journey through the landscape of at least one renowned painting or work of art from a range of cultures. Classical music takes an active role in the Little Einsteins stories, affirming the pleasurable appeal of music while teaching preschoolers to make music themselves. Young viewers and their parents are invited to participate in the storyline by rocking, patting, clapping, marching, conducting or playing simple instruments to the steady beat of the music.
Acclaimed two-time Emmy nominee Eric Weiner (JoJo’s Circus, Dora the Explorer) is executive producer of the series. Child development expert Dr. Valeria Lovelace (Dora the Explorer, and former head of research for Sesame Street) is the curriculum adviser, and Cordelia Bergamo, who has taught classical music to preschoolers for three decades, is the musical advisor.
The timeslot and premiere date for Little Einsteins will be announced at a later date. The series is a production of Curious Pictures.
Little Einsteins‘ first mission, entitled “Our Huge Adventure,” will hit Disney DVD/Video in August.
[Source: Disney Channel]