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Cartoon Network Ratings Report for 3/14 to 3/20

Cartoon Network scored some of its highest Adult Swim delivery and ratings increases yet among its target audience of adults 18-34 and adults 18-24, according to Nielsen Media Research. Among its programming standouts, original series Aqua Teen Hunger Force proved a rating winner, with each of its nightly airings ranking among basic cable’s top 50 programs for adults 18-34. Similarly, strong performances of kid-targeted original series Hi Hi Puffy AmiYumi and Foster’s Home for Imaginary Friends led Fridays to significant growth, which boosted Cartoon Network’s overall prime time and kids’ total day performance.

Highlights of Adult Swim’s and Aqua Teen Hunger Force’s overall performance vs. the same time period last year include the following:

Adult Swim (Monday-Thursday, Saturday-Sunday, 11 p.m.-2 a.m.)
*Ranked #1 in its time period on basic cable in delivery of adults 18-34 and 18-24 and men 18-34 and 18-24.
*Accounted for 17 of Top 50 programs of the week among adults 18-34 on ad-supported basic cable-the most of any cable network.
*Adults 18-34 delivery (586,000) increased by 52% and ratings (0.9) by 50%.
*Adults 18-24 delivery (301,000) rose by 40% and ratings (1.1) by 38%.

Aqua Teen Hunger Force (Monday-Wednesday, 12-12:30 a.m.)
*Ranked #1 in its time period on basic cable in delivery of adults 18-24, men 18-24, women 18-24, adults 18-34, and men 18-34.
*Adults 18-34 delivery (855,000) jumped by 82% and ratings (1.3) by 86%.
*Adults 18-24 delivery (488,000) grew by 79% and ratings (1.8) by 80%.

Cartoon Network’s overall performance with its key demos-kids 6-11, kids 2-11 and tweens 9-14-also charted strong double-digit growth in both prime time and kids’ total day:

Prime Time (Monday-Sunday, 8-11 p.m.)
*Kids 6-11 delivery (700,000) expanded by 20% and ratings (2.9) by 21%.
*Kids 2-11 delivery (1,095,000) grew by 14% and ratings (2.8) by 17%.
*Tweens 9-14 delivery (531,000) advanced by 41% and ratings (2.2) by 47%.

Kids’ Total Day (Monday-Sunday, 6 a.m. – 6 a.m., kids’ programming)
*Kids 6-11 delivery (512,000) increased by 23% and ratings (2.1) by 24%.
*Kids 2-11 delivery (806,000) improved by 12% and ratings (2.0) by 11%.
*Tweens 9-14 delivery (365,000) jumped by 33% and ratings (1.5) by 36%.

Among its key blocks, Cartoon Network’s Fridays (7 p.m.-12 a.m.) earned across-the-board double-digit gains with its target audiences, anchored by hit originals Hi Hi Puffy AmiYumi and Foster’s Home for Imaginary Friends:

Fridays (Friday, 7 p.m.-12 a.m.)
*Kids 6-11 delivery (845,000) climbed ahead by 41% and ratings (3.5) by 40%.
*Kids 2-11 delivery (1,210,000) rose by 28% and ratings (3.1) by 29%.

Hi Hi Puffy AmiYumi (Friday, 7:30 p.m.)
*Ranked #1 in its time period on basic cable in delivery and ratings for boys 6-11 and boys 2-11.
*Kids 6-11 delivery (982,000) improved by 163% and ratings (4.0) by 150%.
*Kids 2-11 delivery (1,434,000) jumped by 88% and ratings (3.6) by 89%.

Foster’s Home for Imaginary Friends (Friday, 7 p.m.)
*Ranked #1 in its time period on basic cable in delivery and ratings for boys 6-11 and boys 2-11.
*Kids 6-11 delivery (899,000) improved by 66% and ratings (3.7) by 61%.
*Kids 2-11 delivery (1,181,000) increased by 23% and ratings (3.0) by 25%.

[Rating Period: 3/14 - 3/20/05
Source: Cartoon Network Press Release]

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