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Cartoon Network February Ratings Report

Cartoon Network set new February ratings and delivery records across its target kids demos, according to Nielsen Media Research. Credit for the network’s across-the-board double-digit growth can be attributed to the combined performances of its programming blocks: Fridays (7 pm-12 am), Toonami (Saturday, 7-11 pm), and Miguzi (Monday-Friday, 5-7 pm), the weekday afternoon block of action programming for boys and girls 6-11. February performance highlights vs. the same time periods last year include the following:

Prime Time (Monday-Sunday, 8-11 pm)
*Cartoon Network ranked #1 in February delivery of kids 6-11 and kids 2-11 among all ad-supported cable networks.
*Kids 6-11 delivery (733,000) expanded by 27% and ratings (3.0) by 25% (best February ever).
*Kids 2-11 delivery (1,153,000) improved by 21% and ratings (2.9) by 21% (best February ever).
*Tweens 9-14 delivery (509,000) increased by 21% and ratings (2.1) by 24% (best February ever).

Kids’ Total Day (Monday-Sunday, 6 am – 6 am, kids’ programming)
*Kids 6-11 delivery (502,000) increased by 27% and ratings (2.1) by 24% (best February ever).
*Kids 2-11 delivery (832,000) advanced by 21% and ratings (2.1) by 24% (best February ever).
*Tweens 9-14 delivery (333,000) grew by 24% and ratings (1.4) by 27% (best February ever).

Fridays (Friday, 7 pm-12 am)
*Kids 6-11 delivery (921,000) climbed ahead by 35% and ratings (3.8) by 31%.
*Kids 2-11 delivery (1,399,000) and ratings (3.5) both rose by 40%.

Toonami (Saturday, 7-11 pm)
*Tweens 9-14 delivery (604,000) increased by 50% and ratings (2.5) by 56%.
*Kids 6-11 delivery (635,000) jumped by 8% and ratings (2.6) by 4%.

Miguzi (Monday-Friday, 5-7 pm-as of 1/24/05: Monday-Sunday, 5-7 pm)
*Kids 6-11 delivery (679,000) rose by 26% and ratings (2.8) by 22%.
*Kids 2-11 delivery (1,078,000) leaped by 27% and ratings (2.7) by 29%.

The outstanding monthly performance also capped overall 2004-05 season-to-date (Aug. 30, ’04 to Feb. 27, ’05) growth for the network’s primary kids 6-11 demo vs. last year. Kids total day delivery (477,000) grew by 25% and ratings (2.0) by 25%; prime time delivery (714,000) increased by 20% and ratings (2.9) by 16%.

Young adults 18-34 and 18-24 also set new February total day delivery and ratings records, thanks to the performance of Adult Swim (Monday-Thursday, Saturday-Sunday, 11 pm-2 am). Highlights vs. the same time period last year include the following:

Adult Swim (Monday-Thursday, Saturday-Sunday, 11 pm-2 am)
*Ranked #1 in its time period on basic cable among adults 18-34, adults 18-24, men 18-34 and men 18-24.
*For the month, Adult Swim programs accounted for 11 of the top 50 ad-supported cable programs among adults 18-34.
*Adults 18-34 delivery (573,000) increased by 56% and ratings (0.9) by 50%.
*Adults 18-24 delivery (289,000) expanded by 55% and ratings (1.0) by 43%.

[Rating Period: 1/31/05-2/27/05
Source: Cartoon Network Press Release]

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