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Cartoon Network February Ratings Report

by onMarch 4, 2005
 

Cartoon Network set new February ratings and delivery records across its target kids demos, according to Nielsen Media Research. Credit for the network’s across-the-board double-digit growth can be attributed to the combined performances of its programming blocks: Fridays (7 pm-12 am), Toonami (Saturday, 7-11 pm), and Miguzi (Monday-Friday, 5-7 pm), the weekday afternoon block of action programming for boys and girls 6-11. February performance highlights vs. the same time periods last year include the following:

Prime Time (Monday-Sunday, 8-11 pm)
*Cartoon Network ranked #1 in February delivery of kids 6-11 and kids 2-11 among all ad-supported cable networks.
*Kids 6-11 delivery (733,000) expanded by 27% and ratings (3.0) by 25% (best February ever).
*Kids 2-11 delivery (1,153,000) improved by 21% and ratings (2.9) by 21% (best February ever).
*Tweens 9-14 delivery (509,000) increased by 21% and ratings (2.1) by 24% (best February ever).

Kids’ Total Day (Monday-Sunday, 6 am – 6 am, kids’ programming)
*Kids 6-11 delivery (502,000) increased by 27% and ratings (2.1) by 24% (best February ever).
*Kids 2-11 delivery (832,000) advanced by 21% and ratings (2.1) by 24% (best February ever).
*Tweens 9-14 delivery (333,000) grew by 24% and ratings (1.4) by 27% (best February ever).

Fridays (Friday, 7 pm-12 am)
*Kids 6-11 delivery (921,000) climbed ahead by 35% and ratings (3.8) by 31%.
*Kids 2-11 delivery (1,399,000) and ratings (3.5) both rose by 40%.

Toonami (Saturday, 7-11 pm)
*Tweens 9-14 delivery (604,000) increased by 50% and ratings (2.5) by 56%.
*Kids 6-11 delivery (635,000) jumped by 8% and ratings (2.6) by 4%.

Miguzi (Monday-Friday, 5-7 pm-as of 1/24/05: Monday-Sunday, 5-7 pm)
*Kids 6-11 delivery (679,000) rose by 26% and ratings (2.8) by 22%.
*Kids 2-11 delivery (1,078,000) leaped by 27% and ratings (2.7) by 29%.

The outstanding monthly performance also capped overall 2004-05 season-to-date (Aug. 30, ’04 to Feb. 27, ’05) growth for the network’s primary kids 6-11 demo vs. last year. Kids total day delivery (477,000) grew by 25% and ratings (2.0) by 25%; prime time delivery (714,000) increased by 20% and ratings (2.9) by 16%.

Young adults 18-34 and 18-24 also set new February total day delivery and ratings records, thanks to the performance of Adult Swim (Monday-Thursday, Saturday-Sunday, 11 pm-2 am). Highlights vs. the same time period last year include the following:

Adult Swim (Monday-Thursday, Saturday-Sunday, 11 pm-2 am)
*Ranked #1 in its time period on basic cable among adults 18-34, adults 18-24, men 18-34 and men 18-24.
*For the month, Adult Swim programs accounted for 11 of the top 50 ad-supported cable programs among adults 18-34.
*Adults 18-34 delivery (573,000) increased by 56% and ratings (0.9) by 50%.
*Adults 18-24 delivery (289,000) expanded by 55% and ratings (1.0) by 43%.

[Rating Period: 1/31/05-2/27/05
Source: Cartoon Network Press Release]

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