WHV and Mattel Enter Exclusive Distribution Agreement for Hot Wheels Property
Warner Home Video Inc. and Mattel Inc. have entered into a worldwide home video distribution agreement for the company’s new Hot Wheels AcceleRacers property.
Under the terms of the multiyear agreement, WHV will have exclusive distribution rights to four Hot Wheels movies promoting the new AcceleRacers animated property in all territories throughout 2005, beginning with the debut release of the first installment of the four-part movie saga, “AcceleRacers: Ignition,” on March 22, 2005. Additional titles to be released this year on DVD and VHS include “The Speed of Silence,” “The Challenge,” and “The Ultimate Race.”
[Source: Business Wire]