Nickelodeon Brings everGirl Brand to Toy Fair

Nickelodeon is bringing a new line of playthings based on Nickelodeon Consumer Products’ first lifestyle brand for tweens, everGirl, to Toy Fair 2005. The everGirl property, targeted to girls ages 8-14, integrates a website, pop music, and a customized line of apparel and accessories to create a healthy lifestyle brand that allows tweens to explore who they are and what they want to become.

[Source: PR Newswire]

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