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Cartoon Network Ratings Report for 1/31 to 2/6

Maintaining its six-week streak of across-the-board growth in prime time and kids total day, Cartoon Network also set a new February weekly record for kids total day delivery and ratings among kids 6-11, kids 2-11, boys 6-11 and boys 2-11, according to Nielsen Media Research. Highlights of the record-setting performance vs. the same time period last year include the following:

Kids’ Total Day (Monday-Sunday, 6 am – 6 am, kids’ programming)
*Kids 6-11 delivery (496,000) rose by 27% and ratings (2.0) by 25%.
*Kids 2-11 delivery (818,000) advanced by 22% and ratings (2.1) by 24%.
*Tweens 9-14 delivery (317,000) grew by 9% and ratings (1.3) by 8%.

Prime Time (Monday-Sunday, 8-11 pm)
*Kids 6-11 delivery (798,000) expanded by 40% and ratings (3.3) by 38%.
*Kids 2-11 delivery (1,230,000) jumped by 31% and ratings (3.1) by 29%.
*Tweens 9-14 delivery (545,000) rose by 24% and ratings (2.2) by 22%.

Cartoon Network’s newest original series Foster’s Home for Imaginary Friends (Friday, 7 pm) and Hi Hi Puffy AmiYumi (Friday, 7:30 pm) each charted new ratings and delivery records last week, earning double and triple-digit gains across the board. The back-to-back performance of the two programs also helped the overall Fridays block (7 pm-12 am) post double-digit gains among all target demos. Highlights of the ratings/delivery performance vs. the same time period last year include the following:

Foster’s Home for Imaginary Friends (Friday, 7 pm)
*Ranked #1 in its time period on basic cable for ratings/delivery of kids 6-11, kids 2-11, boys 6-11 and boys 2-11
*Kids 6-11 delivery (1,266,000) increased by 70% and ratings (5.2) by 68%.
*Kids 2-11 delivery (1,853,000) grew by 103% and ratings (4.7) by 104%.

Hi Hi Puffy AmiYumi (Friday, 7:30 pm)
*Earned its best-ever ratings and delivery to date among kids 6-11, kids 2-11 and girls 6-11
*Kids 6-11 delivery (1,247,000) expanded by 67% and ratings (5.1) by 65%.
*Kids 2-11 delivery (1,735,000) rose by 87% and ratings (4.4) by 83%.

Fridays (Friday, 7 pm-12 am)
*Kids 6-11 delivery (1,087,000) increased by 56% and ratings (4.5) by 55%.
*Kids 2-11 delivery (1,580,000) improved by 66% and ratings (4.0) by 67%.

Adult Swim programming accounted for 15 of ad-supported basic cable’s weekly Top 50 programs among adults 18-34-more than any other ad-supported basic cable network-and two of the Top 10.

Adult Swim (Saturday-Thursday, 11 pm-2 am)
*Adults 18-34 delivery (558,000) rose by 70% and ratings (0.9) by 80%.
*Adults 18-24 delivery (282,000) increased by 52% and ratings (1.0) by 43%.

[Rating Period: 1/31/05 - 2/6/05
Source: Cartoon Network Press Release]

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