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Cartoon Network January 2005 Ratings Report

Climbing ahead in ratings and delivery for the fourth month in a row, Cartoon Network set new January ratings and delivery records across every kids demo it targets, according to Nielsen Media Research. Credit for Cartoon Network’s double-digit growth across the board can be attributed to its programming blocks: Fridays (7 pm-12 am), Toonami (Saturday, 7-11 pm), and Miguzi (Monday-Friday, 5-7 pm). January performance highlights vs. the same time periods last year include the following:

Prime Time (Monday-Sunday, 8-11 pm)
*Kids 6-11 delivery (739,000) expanded by 37% and ratings (3.1) by 35%.
*Kids 2-11 delivery (1,116,000) improved by 19% and ratings (2.8) by 17%.
Tweens 9-14 delivery (518,000) increased by 32% and ratings (2.1) by 31%.

Kids’ Total Day (Monday-Sunday, 6 am – 6 am, kids’ programming)
*Kids 6-11 delivery (535,000) increased by 42% and ratings (2.2) by 38%.
*Kids 2-11 delivery (848,000) rose by 26% and ratings (2.1) by 24%.
*Tweens 9-14 delivery (355,000) grew by 34% and ratings (1.4) by 27%.

Fridays (Friday, 7 pm-12 am)
*Kids 6-11 delivery (887,000) and ratings (3.7) both climbed by 37%.
*Kids 2-11 delivery (1,284,000) and ratings (3.2) both rose by 28%.

Toonami (Saturday, 7-11 pm)
*Tweens 9-14 delivery (622,000) increased by 74% and ratings (2.5) by 67%.
*Kids 6-11 delivery (783,000) jumped by 48% and ratings (3.2) by 45%.

Miguzi (Monday-Friday, 5-7 pm – As of 1/24/05: Monday-Sunday, 5-7 pm)
*Kids 6-11 delivery (717,000) rose by 44% and ratings (3.0) by 43%.
*Kids 2-11 delivery (1,082,000) grew by 39% and ratings (2.7) by 38%.

The outstanding monthly performance also capped overall 2004-05 season-to-date (8/30/04 to 1/30/05) growth for the network’s primary kids 6-11 demo vs. last year. Kids total day delivery grew by 24% and ratings by 25%; prime time delivery increased by 19% and ratings by 16%.

Young adults 18-34 also set a new January total day delivery and ratings record, thanks to the performance of Adult Swim (Monday-Thursday, Saturday-Sunday, 11 pm-2 am). Highlights vs. the same time period last year include the following:

Adult Swim (Monday-Thursday, Saturday-Sunday, 11 pm-2 am)
*Ranked #1 in its time period on basic cable among adults 18-34, adults 18-24, men 18-34 and men 18-24.
*Adults 18-34 delivery (532,000) increased by 53% and ratings (0.8) by 60%.
*Adults 18-24 delivery (261,000) expanded by 41% and ratings (0.9) by 29%.

[Rating Period: 12/27/04 – 1/30/05
Source: Cartoon Network Press Release]

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