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W.I.T.C.H. Premiere Ratings Improve Over Previous 4-Week Average

The premiere of W.I.T.C.H., a new original Jetix animated series, on ABC Family (Saturday, January 15, 9:30 – 10:00 am ET/PT) and Toon Disney (Monday, January 17, 8:30 – 9:00 pm ET/PT) posted solid ratings and delivery gains on both networks.

The W.I.T.C.H. premiere on ABC Family generated double- and triple-digit ratings gains versus the time period’s prior four-week average with kids 2-11 (+50%, 0.6/199,000 vs. 0.4/130,000), kids 6-11 (+75%, 0.7/132,000 vs. 0.4/69,000), boys 6-11 (+60%, 0.8/83,000 vs. 0.5/57,000), girls 2-11 (+500%, 0.6/93,000 vs. 0.1/20,000) and girls 6-11 (+400%, 0.5/49,000 vs. 0.1/12,000).

The series’ Monday debut on Toon Disney garnered double- and triple-digit gains versus year ago numbers with all key demographics including kids 2-11 (+120%, 1.1/210,000 vs. 0.5/83,000), kids 6-11 (+160%, 1.3/147,000 vs. 0.5/53,000), boys 2-11 (+143%, 1.7/164,000 vs. 0.7/61,000), boys 6-11 (+80%, 1.8/114,000 vs. 1.0/53,000), girls 2-11 (+67%, 0.5/45,000 vs. 0.3/22,000) and girls 6-11 (0.6/33,000 vs. 0.0/0). The W.I.T.C.H. premiere on Toon Disney was also up over the prior four week average with kids 6-11 (+30%, 1.3/147,000 vs. 1.0/110,000), boys 2-11 (+13%, 1.7/164,000 vs. 1.5/147,000) and boys 6-11 (+50%, 1.8/114,000 vs. 1.2/76,000).

[Source: Cynthia Turner’s Cynopsis: Kids!, Toon Disney, and ABC Family]

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