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Kids WB 4th Quarter Ratings Report

Kids WB finished 4th Quarter 2004 as the #1 broadcast network among the Saturday morning competition in Kids 2-11 (2.1/9), Kids 6-11 (2.6/12), Boys 2-11 (2.8/12), Boys 6-11 (3.7/17) and Tweens 9-14 (2.6/14) and outperformed all competition for 4th Quarter in Male Tweens 9-14 (4.1/21). Among Kids 2-11, the network beat the performances of CBS (1.4/7), ABC Kids (1.4/6), Fox Box (1.0/5) and NBC (0.6/3). Among Kids 6-11, Kids WB topped ABC Kids (1.5/7), Fox Box (1.1/5), CBS (0.8/4) and NBC (0.6/3).

Individual Program Highlights

ImageFor the quarter, Yu-Gi-Oh! Waking The Dragons (11:00 am ET) captured the #1 broadcast program spot among Kids 2-11 (2.6/11), Kids 6-11 (3.2/14), Boys 2-11 (3.7/15) Boys 6-11 (4.8/20) – ranking #6 among all competition and tying with Nickelodeon’s Danny Phantom, and Tweens 9-14 (3.5/16) – taking the #5 overall program spot. The series finished #1 among all broadcast and cable competition in Male Tweens 9-14 (5.5/25).

Pokémon Advanced (10:00 am ET) took the #1 broadcast program in Kids 2-11 (2.6/10), Kids 6-11 (3.2/13), and ranked as the #2 broadcast program in Boys 2-11 (3.5/13), Boys 6-11 (6.6/24) and Tweens 9-14. The series finished as the #2 overall program in Male Tweens 9-14 (5.2/23), ranked #6 in Tweens 9-14, tying with Nickelodeon’s Jimmy Neutron, and ranked #8 in Boys 6-11.

Xiaolin Showdown (9:30 am ET) ranked as the #3 broadcast program among Kids 2-11 (2.5/10), Kids 6-11 (3.1/13), Boys 2-11 (3.4/13), Boys 6-11 (4.4/18), Tweens 9-14 (3.9/19) and took the #3 broadcast and cable spot in Male Tweens 9-14 (4.9/23).

[Source: Kids WB Press Release]

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