Dora Explores New Ratings Heights
Nick Jr.’s one-hour Dora the Explorer special, “Dora’s Pirate Adventure,” hit a milestone this week and became the series’ highest-rated special ever.
The special aired Monday, January 17, from 11:00am -12:00pm (ET/PT) and averaged 12.5/1.5 million in the kids 2-5 demographic, up +42% over last year’s like time period. With total viewers, “Dora’s Pirate Adventure” averaged 3.4 million persons 2+, up +15% from last year.
These record ratings make this special the third highest-rated Nick Jr. special ever to air.
[Source: PR Newswire ]