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DIC to Produce New Trollz Cartoons

The New York Times is reporting that DIC Entertainment is creating a new cartoon as part of a cross-marketing effort to reinvent Trolls toys for newer audiences (free registration required). Remade into Trollz with the appropriate teen pop star makeover, the new products will be prepackaged, mass-produced “Best Friends For Life” to a generation of 4-to-8-year-old girls through books, toys, direct-to-video movies, TV shows, and interactive website games.

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