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Cartoon Network Readies Tsunami PSAs

Cartoon Network is creating an integrated PSA program urging kids to support relief efforts for victims of the December tsunami, the network said today.

The PSA will feature Cartoon Network characters in a musical salute set against “Give a Little Bit,” an anthem by Roger Hodgson, formerly of Supertramp. John Ondrasik, Clay Aiken and India.Arie each will sing an all-new recording of the tune. Viewers will be directed to www.kidshelpout.org, an independent website set up for the campaign, that will highlight the positive impact of tsunami relief efforts and direct readers to UNICEF for further information.

ImageAs the campaign progresses, different versions of the PSA will begin running. Each spot will be set to a different arrangement of “Give a Little Bit”—pop, hip-hop, etc.—and additional artists will join the effort. Limited commentary from live-action talent also will be added to the PSA over the next several weeks.

The PSAs were created by the Cartoon Network on-air department and are scheduled to run for at least four to six weeks. The campaign will begin airing in the United States on Friday, January 14, and internationally shortly thereafter.

“What has struck me most about this monumental disaster is that the children of Indonesia, Sri Lanka, India and other Asian countries within the region were both initially and still remain the single group most affected by the impact and aftermath of the December 26 tsunami,” Jim Samples, executive vice president and general manager, Cartoon Network Worldwide, said in a statement. “We wanted to communicate appropriately to our young audience the positive aspects of the global relief effort now underway. Kids, too, can play an active role in meeting this challenge.”

Separately, AWN reports that BrainPOP has created an educational movie describing how tsunamis form and what happens when they hit land. The movie also recommends ways that kids can help disaster victims. The film is available for free distribution at the BrainPOP website.

[Source: Cartoon Network]

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