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Cartoon Network Ratings Report for 12/27 to 1/2

ImageFollowing its record-setting prime time and kids’ total day performance in 2004, Cartoon Network launched into 2005 with a 41% prime time ratings increase and a 42% delivery jump among kids 6-11, according to Nielsen Media Research. Kids 2-11 and tweens 9-14 delivery and ratings also saw improvement in prime time, thanks primarily to the Hi Hi Puffy AmiYumi New Year’s Eve Party (Friday, 7 pm-12 am), which featured back-to-back episodes of original series, and Toonami (Saturday 7-11 pm), Cartoon Network’s animé action-adventure block. Prime time highlights vs. the same time period last year include the following:

Prime Time (Monday-Sunday, 8-11 pm)
*Kids 6-11 delivery (759,000) grew by 42% and ratings (3.1) by 41%.
*Kids 2-11 delivery (1,074,000) improved by 16% and ratings (2.7) by 17%.
*Tweens 9-14 delivery (502,000) increased by 44% and ratings (2.0) by 43%.

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Hi Hi Puffy AmiYumi New Year’s Eve Party (Friday, 7 pm-12 am)
*Kids 6-11 delivery (767,000) incrreased by 46% and ratings (3.2) by 45%.
*Kids 2-11 delivery (1,014,000) rose by 12% and ratings (2.6) by 13%.

Toonami (Saturday, 7-11 pm)
*Kids 9-14 delivery (512,000) increased by 72% and ratings (2.1) by 75%.
*Kids 6-11 delivery (692,000) and ratings (2.9) both grew by 38%.

Cartoon Network’s kids’ total day performance also showed significant improvement across the board. All target demos increased delivery and ratings by double digits as described below in comparison to the same time period last year:

Kids’ Total Day (Monday-Sunday, 6 am – 6 am, kids’ programming))
*Kids 6-11 delivery (635,000) increased by 38% and ratings (2.6) by 37%.
*Kids 2-11 delivery (911,000) and ratings (2.3) both rose by 21%.
*Tweens 9-14 delivery (397,000) grew by 31% and ratings (1.6) by 33%.

[Rating Period: 12/27/04-1/2/05]
[Source: Cartoon Network]

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