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ABC Kids Ratings Report for Saturday 1/15

On Saturday, January 15, ABC Kids (9:00 am – 12:30 pm ET) placed second across each of the key Kids demographics: Kids 2-11 (1.6), Kids 6-11 (1.9) and Tweens 9-14 (1.5). The network saw its highest Kids 6-11 rating in nearly 4 months (since 9/25/04) and highest Kids 2-11 performance in 11 weeks (10/30/04). Additionally, ABC Kids was the most-watched (2.20 million) kids block among the broadcast networks.

Rankings: ABC placed three programs in the broadcast Top Ten for the morning with Kids 2-11, Kids 6-11 and Tweens 9-14:
Kids 2-11: The Proud Family (2.2/8) ranked No. 2, That’s So Raven (2.1/8) ranked No. 3 and Phil of the Future (2.0/8) ranked No. 5
Kids 6-11: That’s So Raven (2.7/11) ranked No. 2, Phil of the Future (2.5/10) ranked No. 7 and Lizzie McGuire (2.1/9) ranked No. 8;
Tweens 9-14: That’s So Raven (2.6/12) ranked No. 5, Phil of the Future (2.1/10) ranked No. 8 and The Proud Family (1.9/9) ranked No. 10.

Individual Program Highlights:



Disney’s Fillmore (9:30 am ET) scored the time period’s highest rating among Kids 6-11 (2.0/8) in nearly 4 months (since 9/25/04) with the show’s second-best performance of the season.

The Proud Family (10:00 am ET) posted season high ratings among Kids 2-11 (2.2/8) and Kids 6-11 (2.4/10-tie). In addition, the program won its time period among Kids 2-11 with the network’s highest rating in the half-hour in 4-1/2 months – since 8/21/04.

That’s So Raven (10:30 am ET) ranked No. 1 in its time period across all key Kid demographics: Kids 2-11 (2.1/8), Kids 6-11 (2.7/11) and Tweens 9-14 (2.6/12-tie). The series also logged its strongest Kids 2-11 and Kids 6-11 performance since its season premiere – 9/25/04.

Phil of the Future (11:00 am ET) ranked No. 1 in its half-hour with the show’s best delivery ever on ABC among Kids 6-11 (2.5/10). In fact, Phil of the Future posted ABC’s highest Kids 6-11 rating in the time period in 14 months – since 11/15/03.

Lizzie McGuire (11:30 am ET) saw its best Kids 2-11 (1.8/7) and Kids 6-11 (2.1/9) ratings in 12 weeks – 10/30/04.

The ABC premiere of W.I.T.C.H. (12:00 pm ET) registered the network’s highest Kids 6-11 ratings (1.4/6) in the time slot with Kids programming in nearly 4 months – since 9/25/04.

Weekly Ratings
Actual Delivery in Parentheses

Kids 2-11 (7 am – 1 pm ET)
No. 1 WB 1.9/8 (740,000)
No. 2 ABC 1.6/6 (620,000)
No. 3 CBS 1.2/6 (490,000)
No. 3 FOX 1.2/5 (460,000)
No. 5 NBC 0.9/4 (360,000)

Kids 6-11 (7 am – 1 pm ET)
No. 1 WB 2.4/11 (580,000)
No. 2 ABC 1.9/8 (470,000)
No. 2 FOX 1.2/6 (300,000)
No. 4 NBC 1.0/4 (240,000)
No. 5 CBS 0.6/3 (150,000)

Total Viewers
No. 1 ABC 2,200,000
No. 2 NBC 1,980,000
No. 3 WB 1,700,000
No. 4 CBS 1,520,000
No. 5 FOX 1,100,000

[Source: ABC Press Release]

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